Welcome to SISU Surf.
We're in the beginning stages of building something great. But whilst we wait, we thought we'd introduce you to the SISU way.
Every surfer has SISU.
To the Finnish people, sisu has a mystical, almost magical meaning. ... It is a term that can be roughly translated into English as 'strength of will, determination, perseverance, and acting rationally in the face of adversity.
Sisu is not momentary courage, but the ability to sustain that courage.'
More than 60 million plastic bottles are thrown out everyday and many of these 22 Billion bottles discarded each year end up in the ocean.
We're in the process of designing and producing our first pair of SISU boardshorts, made from recycled plastic bottles (to keep them out of the ocean) and other natural fibres, such as coconut husks. We're committed to doing it without sweatshops and without damaging manufacturing processes.
We' know we aren't the only company trying to make a difference, but we're glad to be part of that collective effort.
It might take a whole lot of 'Sisu' to fully change the fashion industry and to address the plastic waste issues that we face but we're made of strong stuff, us humans....